One Smart Cookie

Film, words, strategy, droning…all freshly-baked

Hi, I’m Nick. I’m an award-winning videographer (film maker when I want to sound pretentious), qualified drone pilot, copywriter, PR pro and former journalist.

A bit like Liam Neeson in the movie Taken, I have a particular set of skills. I will find you and I will make your campaign magnificent.

Video of the month


Will Mahaffey has faced more trauma than most of us could imagine, but he’s emerged the other side as an inspiring role model and contented family man.

When he was just 12 years old, Will experienced the suicide of his dad. He suffered PTSD after being in the thick of the fighting in Afghanistan, plunged into drug addiction, and spent a spell in jail.

After turning his life around, he’s training to swim the Channel and runs a group to encourage men to talk about their feelings.

This film was made for Greater Manchester’s Shining a Spotlight on Suicide campaign.

Recent Work


24 hours in the life of the men and women who keep the UK’s public transport system moving. I filmed London bus drivers, Liverpool ferry captains, Manchester cycling tsars and many more folk for this one!


This fly on the wall video with Andy Burnham was filmed, edited and released in a day, and clocked up more than 1 million views in 24 hours!


If you thought Salford was all dark satanic mills and urban sprawl, think again! One in a series of videos exploring Salford’s green spaces.


Embassy Village will see disused railway arches be transformed into a haven for homeless people  – a place for people to live, upskill and rebuild their lives.


Ciaran McVarnock is a pro boxer. He’s making a comeback after taking two years out of the ring to support his wife during her battle with Cystic Fibrosis.


To promote car sharing, I put Go Pros in commuters’ cars, and captured their conversations on the way to work. You really couldn’t script this stuff!

The science of mixology

I had great fun filming professional drinks mixologist Pritesh for this promotional video for a brand of commercial fridges. I even got to try some of his creations (at the end of filming, obviously).


Going back to school after lockdown can be a daunting experience. I interviewed young students about their experiences as part of an NHS mental health campaign.


The Government’s Kickstart programme is helping young job seekers gain valuable work experience and the opportunity of a full-time job.


Life can be complicated when you are a videographer and full-time gingerbread man. A daft promotional video for my business!

At home with the Hulmes

During lockdown, my family starred in a series of videos about keeping active at home. I filmed, directed and even starred in these!

Lazy parent bootcamp

My daughter Alice puts my wife and I through our paces, in this lockdown video to encourage people stay active.

Greater Manchester’s mass vaccination centre

From three tennis courts at the Etihad stadium complex to a fully-functioning field hospital, this film charts the creation of Greater Manchester’s mass vaccination centre.

Hot property

A video to promote the first housing development by Northstone, an imaginative new developer that is part of Peel L&P.

Manchester in a minute

24 hours in one of the world’s greatest cities, condensed to 60 seconds!


One in a series of poignant video case studies about men who came close to the brink of suicide, but eventually managed to find hope.

All that jazz

Every year, the picturesque West Yorkshire village of Marsden comes alive to the sound of music. Jazz music.

Why I cycle

“I cycle because I’m tight!” There were some fantastic responses during this day of vox pops style interviews with cyclists of all ages, abilities and levels of commitment.

Beautiful but deadly

Reservoir safety video for United Utilities, using horror tropes to engage a teenage audience. In partnership with fab digital agency Delineo.

A new cycling network for Manchester

I worked with cycling legend Chris Boardman to make this video to promote a major new cycling network for Greater Manchester.

From smoker to runner

Leigh Webber hasn’t looked back since she replaced smoking with running. One in a series of case studies for an NHS campaign to encourage people to kick the habit.

Greater Manchester Walking Festival

Transport for Greater Manchester sponsored festival, with guided walks taking place across the city – from art trails to ghost walks.

Free apprentice travel pass

A short video to promote a free travel pass for apprentices in Greater Manchester.

Let’s take a buggy ride!

I took a buggy ride with these adorable sisters and their mum to find out what it’s like trying to get a double buggy around Manchester. Hint: pretty tricky!

Christine: living with COPD

Despite suffering from COPD – which leaves her uncomfortably short of breath – ex-smoker Christine is getting the most from life. One in a series of short films for an NHS stop smoking campaign.

Thelma: my cycling story

Transport for Greater Manchester video to encourage more women to take up cycling for commuting or leisure.

A website ‘how to’ guide

A guide to new accessibility features on the website of North West water company United Utilities.