One Smart Cookie

Film, words, strategy, droning…all freshly-baked

Hi, I’m Nick. I’m an award-winning videographer (film maker when I want to sound pretentious), qualified drone pilot, copywriter, PR pro and former journalist.

A bit like Liam Neeson in the movie Taken, I have a particular set of skills. I will find you and I will make your campaign magnificent.

Video of the month

It’s been a privilege to be the official videographer for the new mass vaccination centre for Greater Manchester, based at the Etihad stadium complex My job was to document the site’s development, film patients and staff on the opening day and provide film packages for regional and national media.

Recent Work


24 hours in the life of the men and women who keep the UK’s public transport system moving. I filmed London bus drivers, Liverpool ferry captains, Manchester cycling tsars and many more folk for this one!


If you think Salford is all dark satanic mills and urban sprawl, think again! This is one in a series of videos exploring the city’s wonderful green spaces.

Reality car share

To promote car sharing, I put Go Pros in commuters’ cars, and captured their conversations on the way to work. You really couldn’t script this stuff!

The science of mixology

I had great fun filming professional drinks mixologist Pritesh for this promotional video for a brand of commercial fridges. I even got to try some of his creations (at the end of filming, obviously).


Going back to school after lockdown can be a daunting experience. I interviewed young students about their experiences as part of an NHS mental health campaign.


24 hours in one of the world’s greatest cities, condensed to 60 seconds!


Life can be complicated when you are a videographer and full-time gingerbread man. A daft promotional video for my business!

At home with the Hulmes

During lockdown, my family starred in a series of videos about keeping active at home. I filmed, directed and even starred in these!

Lazy parent bootcamp

My daughter Alice puts my wife and I through our paces, in this lockdown video to encourage people stay active.

Cooking on gas

Here’s how the smashing folk at Northern Gas Networks keep the North of England cooking on gas.

Hot property

A video to promote the first housing development by Northstone, an imaginative new developer that is part of Peel L&P.


COVID-19 and lockdown has been the impetus for thousands more people to quit smoking. I filmed a few of their stories for an NHS campaign – keeping a safe social distance, of course.


One in a series of poignant video case studies about men who came close to the brink of suicide, but eventually managed to find hope.

All that jazz

Every year, the picturesque West Yorkshire village of Marsden comes alive to the sound of music. Jazz music.

Why I cycle

“I cycle because I’m tight!” There were some fantastic responses during this day of vox pops style interviews with cyclists of all ages, abilities and levels of commitment.

Beautiful but deadly

Reservoir safety video for United Utilities, using horror tropes to engage a teenage audience. In partnership with fab digital agency Delineo.

A new cycling network for Manchester

I worked with cycling legend Chris Boardman to make this video to promote a major new cycling network for Greater Manchester.

From smoker to runner

Leigh Webber hasn’t looked back since she replaced smoking with running. One in a series of case studies for an NHS campaign to encourage people to kick the habit.

Greater Manchester Walking Festival

Transport for Greater Manchester sponsored festival, with guided walks taking place across the city – from art trails to ghost walks.

Free apprentice travel pass

A short video to promote a free travel pass for apprentices in Greater Manchester.

Let’s take a buggy ride!

I took a buggy ride with these adorable sisters and their mum to find out what it’s like trying to get a double buggy around Manchester. Hint: pretty tricky!

Christine: living with COPD

Despite suffering from COPD – which leaves her uncomfortably short of breath – ex-smoker Christine is getting the most from life. One in a series of short films for an NHS stop smoking campaign.

Thelma: my cycling story

Transport for Greater Manchester video to encourage more women to take up cycling for commuting or leisure.

A website ‘how to’ guide

A guide to new accessibility features on the website of North West water company United Utilities.